Rafael Riquelme

Digital Marketing, Strategy &

Digital Business Development

Rafael Riquelme - Digital Marketing, Strategy & Digital Business Development

Love biking, hiking, meditation, analyzing data, kite flying, and family time (not necessarily in that order, though!)

I aim to provide meaningful value to clients and employers through the extensive business acumen and experience I have accumulated throughout my professional journey while fostering the well-being of individuals in society, regardless of their beliefs, race, economic background, or gender.
I hold a profound belief that change is an inherent aspect of existence, occurring continuously, whether for better or worse. I understand that every action carries consequences, and while the causes behind events may sometimes be difficult to identify, they always exist. I am convinced that each person possesses the unique ability to choose to become their best self. I cherish the remarkable opportunity that comes with living this human experience.

Skills

  • Strategy Development 95% 95%
  • Data Analytics 95% 95%
  • Digital Marketing 95% 95%
  • UX/UI 95% 95%
  • Web Development 95% 95%
  • eCommerce 95% 95%
  • eMail Marketing 95% 95%
  • SEO/SEM 95% 95%
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Tech Stack

  • Web Analytics Platforms (Google, Adobe) 95% 95%
  • Business Analytics (Tableau, PowerBI, Google Data Studio) 95% 95%
  • Market Research Platforms (Qualtrics, Survey Monkey, CheckMarket) 95% 95%
  • Social Media Listening Platforms (Brandwatch, Pulsar) 95% 95%
  • HTML/CSS 95% 95%
  • Agile Methodology (Jira) 90% 90%
  • Server and DNS Management 90% 90%
  • Pyhton/SQL 80% 80%
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Experience

  • Digital Business Strategist, Pez Sueco

    Launch and management of start-up’s, digital marketing and web development projects.

     

  • Director of Marketing and Public Relations, OCCMundial.com

    Organize and lead the Marketing Communications team. Plan and execute the digital marketing and off-line advertising and promotion plans.

     

  • Digital Marketing Director, Pensati

    Management of digital marketing and web development projects.

     

  • Director Consumer Brands Latin America, Pharmacia Upjohn

    Overall business results of the Consumer Brands in Mexico and the Latin America region.

     

  • Marketing Manager, Colgate Palmolive

    Lead a regional Test Market of a line of consumer healthcare products for Latin America.

     

  • Marketing Group Manager, Glaxo SmithKline

    Establish and consolidate the structure of the Consumer Healthcare business in Mexico.

     

  • Brand Management, Procter & Gamble

    Advertising and market research projects for consumer products in key household and healthcare categories.

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Education

  • Executive Education Program, Managing for Growth

    American School of International Management, Thunderbird, ASU, Phoenix, AZ

     

  • Bachelor of Applied Science, Food Science and Technology

    Universidad Iberoamericana, Mexico City, Mexico

     

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Languages

  • English 100% 100%
  • Spanish 100% 100%
  • Portuguese 75% 75%
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Volunteering

  • Taproot Foundation

     

  • Catch-A-Fire

     

  • United Way

     

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Contact

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